I co-authored YouTube’s first research report on creators & consumers: Watchtime 2019.

Google commissioned X University’s Audience Lab (where I was a graduate research assistant) to examine the role of YouTube in Canada’s media ecosystem with a report focusing on Canadian YouTube creators and consumers.

The study proved groundbreaking on two fronts:

Nationally: YouTube has been available in Canada for fourteen years; however, this is the first study to examine how it contributes to the Canadian media ecosystem; and,

Globally: There has been significant research on YouTube spanning its first fourteen years, but there is a “notable absence” of research that examines the impact of YouTube on national media ecosystems.

Read more here: https://sites.google.com/view/watchtime-2019