Co-author and researcher on the Watchtime 2019 Report.

Google commissioned the Audience Lab to examine the role of YouTube in Canada’s media ecosystem with a report focusing on Canadian YouTube creators and consumers.

The study proved groundbreaking on two fronts:

Nationally: YouTube has been available in Canada for fourteen years; however, this is the first study to examine how it contributes to the Canadian media ecosystem; and,

Globally: There has been significant research on YouTube spanning its first fourteen years, but there is a “notable absence” of research that examines the impact of YouTube on national media ecosystems.

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